Júzcar is a town and municipality in the province of Málaga, part of the autonomous community of Andalusia in southern Spain. It is situated in the east of province in the Valle del Genal. The municipality is situated approximately 22 kilometres from Ronda and 113 from the provincial capital of Málaga. It belongs to the comarca of Serranía de Ronda.
The town had been one of the White Towns of Andalusia, with buildings traditionally whitewashed. In spring 2011, buildings in the town (including the church and gravestones) were painted smurf-blue by Sony Pictures to celebrate the premiere of the Smurfs movie.
4,000 litres (880 imp gal; 1,100 US gal) of paint were used. In December 2011, Sony offered to repaint the town white. Citizens voted to leave the buildings painted blue, as an estimated 80,000 tourists visited in the six months following the repainting. The town normally had seen 300 tourists per year.
